A few years ago Nintendo announced that she was taking the mobile market closely: for example, on the phones came out Super Mario Run, Animal Crossing: Pocket Camp And Mario Kart Tour, And besides them, games were planned for other iconic franchises of the Japanese corporation. However, according to Bloomberg, now Nintendo cooled to the mobile direction and pushes it to the background.

According to Bloomberg, there are many reasons:

Nintendo I took up the https://metal-casino.co.uk/ mobile market to stabilize after the failure of WII U. Now that Switch and its exclusives are hit by sales records, and investors are confident in the future of the company, Nintendo may not give games for smartphones the same amount of time and time.

After the Covid-19 pandemic on the onset of many mobile games, income has grown a lot. For example, PUBG MOBILE She jumped 164 % compared to the same period last year, when there was no quarantine. But mobile games Nintendo The same growth did not happen – many of them did not even rise, but fell.

Nintendo I tried different ways to monetize my mobile games: from a one -time purchase in Super Mario Run Before the subscription Mario Kart Tour. But Nintendo It is worried that the aggressive “Donat” will harm its franchises, so it almost does not accept the generally accepted monetization methods that partners in the mobile direction offer. Partly because of this mobile games Nintendo Make less expected.

When she came out Animal Crossing: New Horizons, Mobile income Animal Crossing: Pocket Camp jumped by 45 %. However Nintendo does not consider this an ideal option: the corporation strives to ensure that users switch to her platforms, that is, say, move from mobile Pocket Camp In console New Horizons, but not vice versa. On your platform Nintendo Makes more from each player, because he does not share the percentage with intermediaries.

Nintendo He believes that her franchises shine brightly on the devices that she designed Nintendo. For example, the corporation is uncomfortable to work with phones because there you have to build a game completely for the touch screen.

As Bloomberg sources say, Nintendo will also release several mobile games. But they will be more likely to be released to satisfy investors than projects with which the leadership Nintendo Sincerely wishes to do. According to Bloomberg, the Japanese Corporation will publish a fresh mobile game closer to April 2021.