September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to Sweden Casino 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits). Forbes CEO Sherry Phillips told Press Gazette last month the brand has lost traffic to articles it was previously known for, such as “Who’s the richest person in the world?

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• Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row.
• Traditional hard news and politics sites saw the largest web traffic growth in November amid the 2024 US presidential election.
• Among the ten most-visited news sites in the US, the AP was followed by People magazine (158.3 million, up 14%) for year-on-year growth, then by aggregator Google News (121.1 million, up 9%) and The New York Times (492.5 million, up 6%).
• Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%).
• Month-on-month, however, all but one of the top ten saw traffic rise in March compared with February.

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The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year.

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While some say Facebook referral traffic has returned this year, others complain that the addition of AI-written summaries to Google search results has deeply impacted click-through rates to articles. Publishers have complained in recent years about falling referral traffic from Google and Facebook. The Times of Israel fell back out of the top 50 after its visits almost doubled in June to enter in 43rd place. Meanwhile the vast majority (44) saw fewer visits than they did a year earlier in July 2024. Some content remains free to all users regardless of whether they have hit the paywall, including select global breaking news stories. The BBC launched a dynamic paywall for users in the US at the end of June, charging $8.99 (£6.55) per month or $49.99 (£36.40) per year.