In May 2022, Netflix’s shareholder Imperium Irrevocable Trust filed a lawsuit against the company for violating the U.S. securities laws. In March 2020, some government agencies called for Netflix and other streamers to limit services due to increased broadband and energy consumption as use of the platform increased. The company has made claims boasting about viewership records without providing data to substantiate its successes or using problematic estimation methods. As Netflix increased its streaming output, it has faced calls to limit accessibility to graphic violence and include viewer advisories for issues such as sensationalism and promotion of pseudoscience. It won 30, including eight for Outstanding Limited or Anthology Series winner Adolescence.

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Customers with its high-end Sky Q set-top box and service will be able to see Netflix titles alongside their regular Sky channels. Analysts believed that Netflix’s purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal. In October 2017, Netflix introduced the “Skip Intro” feature which allows customers to skip the intros to shows on its platform through a variety of techniques including manual reviewing, audio tagging, and machine learning.

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In April 2016, Hastings stated that the company planned to expand its in-house, Los Angeles-based Netflix Studios to grow its output; Hastings ruled out any potential acquisitions of existing studios. As part of this expansion, Netflix officially launched its services in Africa, with a focus on South Africa, Kenya, and Nigeria. In September 2014, Netflix expanded into six new European markets, including Austria, Belgium, France, Germany, Luxembourg, and Switzerland. The Luke Cage series premiered on September 30, 2016, followed by Iron Fist on March 17, 2017, and The Defenders on August 18, 2017.

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As users interact with the platform and provide feedback with their viewing habits, the recommendation system is able to adapt and refine its suggestions over time. The recommendation system considers individual user preferences, similarities with other users with comparable tastes, specific title attributes (genre, release year, etc.), device usage patterns, and viewing time. Using advanced machine learning algorithms, Netflix analyzes user interactions, including viewing history, searches, and ratings, to deliver personalized recommendations for movies and TV shows.

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In November 2025, Netflix acquired rights to selected Major League Baseball games for the 2026 to 2028 seasons, including Opening Night, the Home Run Derby, and an additional special event matchup each season, including the 2026 season Field of Dreams game. The company also formed a partnership with Japan’s Studio Colorido, signing a multi-film deal to boost their anime content in Asia. On December 16, 2021, Netflix signed a multi-year creative partnership with Spike Lee and his production company 40 Acres and a Mule Filmworks to develop film and television projects.

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• Sony pushed Netflix to release Breaking Bad in time for the fourth season, which as a result, greatly expanded the show’s audience on AMC due to new viewers bingeing on the Netflix past episodes, and doubling the viewership by the time of the fifth season.
• The animated musical KPop Demon Hunters became Netflix’s most popular film of all time later that month.
• Netflix negotiated to distribute animated films from Universal that HBO declined to acquire, such as The Lorax, ParaNorman, and Minions.
• In December 2017, Netflix was awarded PETA’s Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health.
• In response, the company announced it would reduce bit rate across all streams in Europe, thus decreasing Netflix traffic on European networks by around 25 percent.

In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. In September 2017, Netflix announced it would offer its low-broadband mobile technology to airlines to provide better in-flight Wi-Fi so that passengers can watch movies on Netflix while on planes. On August 7, 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar. On November 30, 2016, Netflix launched an offline playback feature, allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing offline, without an Internet connection.

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In December 2020, Netflix signed a first-look deal with Millie Bobby Brown to develop and star in several projects including a potential action franchise. On April 7, 2020, Peter Chernin’s Chernin Entertainment made a multi-year first-look deal with Netflix to make films. On March 4, 2020, ViacomCBS announced that it will be producing two spin-off films based on SpongeBob SquarePants for Netflix.

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The deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms. Over the years, Netflix output ballooned to a level unmatched by any television network or streaming service. That same month, Netflix announced that it would stream both National Football League Christmas games in 2024. The hub is to provide Netflix’s creative partners with software solutions for the production of films and series. CEO Ted Sarandos attributed the increase in viewership of Korean content among Americans to Korean films and dramas being “often unpredictable” and catching “the American audience by surprise”.

In January 2025, Netflix received 18 Academy Award nominations across six titles—the most of any studio. In July 2024, Netflix received 107 Emmy nominations, which was the most of any network. The Squid Game wins for Outstanding Lead Actor in a Drama Series and Outstanding Directing for a Drama Series were the first-ever for a non-English language series in those categories.

• Netflix presents viewers with recommendations based on interactions with the service, such as previous viewing history and ratings of viewed content.
• It streamed several specials from the festival live, including Katt Williams’s Woke Folk and The Roast of Tom Brady, both of which ranked on Netflix’s global top 10 the following two weeks.
• By May 2011, Netflix had become the largest source of Internet streaming traffic in North America, accounting for 30% of traffic during peak hours.
• In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million.
• In September 2014, Netflix expanded into six new European markets, including Austria, Belgium, France, Germany, Luxembourg, and Switzerland.

In May 2025, Netflix announced a redesign of its home screen for the first time since 2013, which has a simplified appearance with more prominent metadata, and replaces the sidebar menu with a streamlined section of tabs along the top of the screen. The games both averaged over 30 million global viewers and became the two most-streamed NFL games in US history, while simultaneously creating Netflix’s most-watched Christmas Day ever in the US. On December 20, 2024, FIFA announced that Netflix would be the exclusive U.S. broadcaster of the 2027 and 2031 FIFA Women’s World Cup, in what was deemed the platform’s most significant push into sports content. For 2025 and 2026, the streamer will have exclusive rights to at least one NFL Christmas game each year. Outside of the United States, it will also hold international rights to all three of WWE’s main weekly programs (Raw, SmackDown, and NXT), premium live events, and documentaries among other content.

On September 21, 2021, Netflix announced that it would acquire the Roald Dahl Story Company, which manages the rights to Roald Dahl’s stories and characters, for an undisclosed price and would operate it as an independent company. On June 30, 2021, Powerhouse Animation Studios (the studio behind Netflix’s Castlevania) announced signing a first-look deal with the streamer to produce more animated series. The company also announced that it would open an office in Sweden as well as Rome and Istanbul to increase its original content in those regions. On April 8, 2021, Sony Pictures Entertainment announced an agreement for Netflix to hold the U.S. pay television window rights to its releases beginning in 2022, replacing Starz and expanding upon an existing agreement with Sony Pictures Animation.

These films must be theatrically released and would not be allowed to be carried on Netflix until 15 months after their release. Patino’s first project under the deal is a vegas casino apk series adaptation of Image Comics’ Nocterra. On November 22, Netflix announced that it would acquire Scanline VFX, the visual effects and animation company behind Cowboy Bebop and Stranger Things.

With the accolade, Wright became the first actress to win a Golden Globe for a streaming television series. David Fincher’s win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy. On July 18, 2013, Netflix earned the first Primetime Emmy Awards nominations for original streaming programs at the 65th Primetime Emmy Awards. On December 12, at The Game Awards 2024, netflix games exclusively revealed pioneering game designer Yu Suzuki’s next game Steel Paws.

It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009. The deal increased Netflix’s annual spending fees, adding roughly $200 million per year. The service, then called “Watch Now”, at first required Internet Explorer on a computer. Hastings reportedly told Mynette Louie in the late 1990s that his goal was always streaming media, and that Netflix rented DVDs only to grow its customer base for streaming. On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%.

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In response, the company announced it would reduce bit rate across all streams in Europe, thus decreasing Netflix traffic on European networks by around 25 percent. Netflix’s content has also been criticized by disability rights movement advocates for lack of closed captioning quality. Thirteen of those nominations belonged to the musical crime drama Emilia Pérez, making it the most nominated film of the year and the most nominated non-English language film in Academy history. Guillermo del Toro’s Pinocchio was the first streaming film to win Best Animated Feature and The Elephant Whisperers was the first Indian-produced film to receive Best Documentary Short Film. In March 2023, Netflix won six Academy Awards including four for All Quiet on the Western Front which was the most awarded Netflix film in its history. In February 2022, The Power of the Dog, a gritty western distributed by Netflix and directed by Jane Campion, received 12 nominations, including Best Picture, for the 94th annual Academy Awards.

You can switch between your Netflix-compatible devices at any time. With Profile & Parental Controls, you can also adjust content controls, such as playback preference, language, and subtitles. You can update your account information at any time, and change your email, phone number, or membership plan by selecting the Account option in the Netflix menu. If you haven’t signed up yet and would like to learn more, visit What is Netflix? To watch Netflix without the app, go to netflix.com using a supported web browser.